backbone management gmbh
salierring 32
50677 cologne
t +49 221 466 890 16
f +49 221 466 890 29
info@backbone-management.com
A well-formulated company strategy is the essential foundation for the long-term development of any enterprise. This strategy is the indicator for the company’s business concept, its essential goals and values. It sets the fundamental qualitative and quantitative parameters. Strategy is the guiding concept for a pro-active, planned process which ensures the sustainable future success of an enterprise. The strategy is the basis on which the structures and operations of an operative business system is organized transparently and efficiently.
The business plan provides the model map which reflects the existing business and / or new business ideas – introduction of a new product; expansion; company acquisition. A well-thought-out business plan gives a detailed description of the possibilities and risks of the planned undertaking. Here the central guidelines, goals and strategies are summarized. The business plan creates the basis for a goal-oriented commitment of resources and the management of future business development. A well-founded plan is an important aid to decision-making; it pinpoints target deviations; and allows both active and proactive management planning.
Business development is the systematic further development of existing business areas, as well as the development of new ones. The identification of market possibilities; the analysis of customer potential and competitors; the design of concrete business models and implementation strategies; take business development well beyond that of a “sales idea”. In our understanding, successful business development relies on the interplay of different disciplines, on creativity and on the willingness to question existing thought-processes.
Our coaching program gives you solution- and goal-oriented support and assistance. Our overriding concern is to improve and upgrade the aptitude and learning capacity as well as the achievement potential of the organization. Existing resources are incorporated. Every successful enterprise depends on the input of its people. Our experience has taught us that few undertakings fail because of lack of know-how or because they do not have a feasible business concept. Generally there is a lack of constructive cooperation amongst the participants. Here coaching provides the personal consulting service specially designed for those in leadership positions and for decision makers.